From Kitchen Idea to 1800 Walmart Stores and Beyond
What if a simple idea in your kitchen could turn into a viral sensation, landing your product in 1,800 Walmart stores? 🚀
That’s exactly what Llance Kezner, co-founder of Keep Life Tasty, did with Millie's Sipping Broth—an innovative tea-bag-style broth that took the world by storm. From bootstrapping his way to national retail success to leveraging social media and AI to scale his business, Llance shares how he cracked the code to launching and sustaining a lean, high-growth brand.
In this episode, we cover:
- How he pivoted from software sales to entrepreneurship
- The exact moment he knew he had a winning product
- The viral moment that skyrocketed sales
- Navigating Walmart’s golden ticket program
- How to scale with just four employees
- Why nano-influencers beat traditional media
If you're an entrepreneur or product-based business owner, this is an unmissable episode full of real-world strategies you can apply today.
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LLance Kezner
Co-Founder
My wife and I created a CPG product in our kitchen that went from going viral during COVID to being on the shelf at Walmart, all within a few short years.
As co-founder and owner of Keep Life Tasty, I am passionate about creating food and beverage products that help people deal with stress and anxiety. My mission is to honor the lives of my family members who influenced me with their values and tastes, and to share their legacy with others through our family of products.
As a food product innovator, I have won multiple awards from the Specialty Food Association for outstanding products of the year, such as Millie's Sipping Broth and GarLic it! I have also successfully serviced specialty retail, grocery, food service establishments, and corporate health and wellness programs with our plant-based, unsweetened, and flavorful offerings.