Nick Pointer

Nick Pointer (AKA Coach Nick) is a former cop, hostage negotiator, and 5 time gold medallist at the 2024 Police and Fire Championships.

His fascination with human performance began early - from stealing and reading his dad’s Muscle and Fitness magazines to becoming a competitive swimmer, where he set multiple high school records before barely surviving one of swimming's most iconic challenges - the Alcatraz Challenge swim.

Coach Nick's time as a Financial Advisor taught him wealth creation, and gave him unique insights into the real meaning of wealth, after having conversations with the richest people planning for the end of their lives.

Nick's diverse background has given him a rare depth of understanding of human experience, and revealed and reinforced a profound insight: Health Wealth is the cornerstone of a happy, successful life.

Today, through his 40 Days for Fitness™ methodology, Coach Nick combines cutting-edge physical optimization, behavioral health, and mental reframing techniques to teach men how to build build unshakeable resilience, authentic strength, and deeper connections - so they become living proof that success isn't measured by the weight you lift - but by the life you build.