The Endurance Mindset: How Pushing Limits Leads to Startup Success

What do ultra-endurance athletes and successful entrepreneurs have in common? More than you think.

In this episode of Mindset Mavericks, Jon Coogan sits down with Reuben Spath, an ultra-endurance athlete and AI entrepreneur. Reuben shares how completing an Ironman and a 100km ultramarathon prepared him for the brutal challenges of the startup world.

At just 25, he built and sold a SaaS company while still at university. Now, he's the founder of MacroMate, an AI-driven health and wellness app designed to revolutionize how we track nutrition and performance.

💡 Key Takeaways from the Episode:
✅ How endurance training builds mental resilience for business success
✅ The power of visualization and how to push past self-doubt
✅ Why taking fast action beats perfectionism in startups
✅ How Reuben built and launched MacroMate in one weekend
✅ The role of AI in personalized health and wellness
✅ How to build the right team and avoid hiring mistakes
✅ The biggest lesson Reuben learned from scaling two tech companies

🚀 Special Offer for Listeners:
Reuben is offering 50% off a yearly subscription to MacroMate!

Use promo code MINDSETMAVERICK to claim your discount.

⏳ Chapter Timestamps:

00:00:00 - Why endurance athletes make great founders
00:01:27 - How Reuben got into ultra-endurance sports
00:04:00 - The brutal training required for an Ironman
00:07:14 - How to push through self-doubt and mental barriers
00:14:06 - Building a startup vs. running an ultramarathon
00:20:48 - MacroMate: An AI-driven wellness app
00:25:50 - The future of AI in personal health
00:32:02 - Biggest mistakes in building a tech startup
00:35:09 - Lessons in resilience & bouncing back from setbacks
00:40:12 - Quickfire round: Books, habits, and inspiration
00:42:46 - Reuben’s final message to listeners