The Truth About Nutrition, Sustainability, and Success – James Collier - Founder of Huel

In this episode of Mindset Mavericks, we're joined by James Collier, co-founder and Chief Sustainable Nutrition Officer of Huel, a company that has revolutionised the way we eat with nutritionally complete, sustainable food. With over 30 years of experience as a registered nutritionist, James has worked as an NHS dietitian, supported elite athletes, and built a global brand that's sold over 400 million meals across 80 countries with a revenue exceeding 200 million.

We dive deep into James' incredible journey—from his early inspirations rooted in personal challenges to his role in shaping a more sustainable future for food. James debunks nutrition myths, discusses the importance of sustainable nutrition, and explains how modern diets impact our physical and mental health. If you’re an entrepreneur, James also shares valuable advice on balancing profit with purpose.

This episode is packed with actionable tips to help you make better food choices, live sustainably, and thrive in life and business.

Chapters:
00:00:00 Welcome to Mindset Mavericks
00:00:12 Meet James Collier
00:01:08 How James Found Nutrition
00:07:35 The Start of Huel
00:14:20 Defining Sustainable Nutrition
00:23:48 Navigating Food Choices
00:33:51 Debunking Ultra-Processed Food Myths
00:44:20 Protein Myths and Environmental Impact
00:48:43 30-Day Sustainable Eating Habits
00:52:56 Balancing Profit and Purpose
01:00:45 Quickfire Round

Call to Action:
Don’t forget to grab James’ upcoming book Well Fed, launched on January 16th, for more insights into sustainable and balanced living. If you enjoyed this episode, leave us a review and share it with a friend who wants to improve their mindset and nutrition.